So a black man is Aaron Rodgers For The Brand T-Shirt associated with a well know and successful brand….and because of fears of racism, the association is removed/re-branded. That makes no sense to me. As a black person nobody cared about this, just another pointless, empty move so the company doesn’t seem racist and a bandwagon for stupid ppl to jump on. Just Invest into black owned business and support underprivileged schools ect. Changing a box is t doing anything…How is it possible to be offended by the adjustment of a branding motif? Uncle Ben isn’t a real person! Nobody is getting fired, hurt or otherwise. There will be a nice new package that doesn’t trigger negative connotations. And if this packaging didn’t trigger anything negative for you, then that’s nice. Hopefully the advertising agency that brings this up to date will make a nice new image for you to settle into. Change is always hard, but it can open nice new opportunities. I liked Uncle Ben! I could see that he had kept his dignity in the face of the condescension of the people who imagined him. He always turned up for work promptly and impeccably presented; but I recognised since I was an infant that he represented a house ‘servant’, always willing to be where he was needed. Don’t pretend otherwise. I’m with the majority of people on this thread. I just thought “Uncle Ben” was a character used to promote the brand. Same as “Aunt Bessie.”…….I’m not bothered what the rice is called, I buy Asda’s own, but please don’t accuse us “privileged whites” of racism because we don’t grasp why this is offensive!! In our culture, a neighbour only has to borrow your Dad’s lawn mower a couple of times and he becomes your uncle!! It’s a term of endearment to us and this is how we interpreted Uncle Ben. BBC.
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Heaven forbid we perpetuate the racial stereotype of a successful black businessman, whose brand is an instantly recognisable household staple. My late mum always insisted on using Uncle Ben’s rice as she said it was the best. I think the smiling black guy on the packet is a positive image. Being British it never entered my head that it was demeaning or racist and to me “uncle” was a friend or relative. Something homely. Now it has been pointed out, I understand ….but feel a little sad. I feel your pain! Those who are tired of all this disruption to their little lives, the inconvenience of rebranding, all this talk about equality, it’s so draining! Your little world might change and we don’t like change do we? You have my deepest sympathy.
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